The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate commercial information
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Relevant information is researched and analysed to identify market trends. Completed |
Evidence:
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Competing products are identified and evaluated to determine strengths and weaknesses of own products. Completed |
Evidence:
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Collated information is presented in a manner which provides clear and concise information. Completed |
Evidence:
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Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance. Completed |
Evidence:
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Identify marketing requirements
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Promotional materials are created that enhance the product and commercial presentation. Completed |
Evidence:
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Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues. Completed |
Evidence:
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Determine promotional strategies
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Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines. Completed |
Evidence:
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Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets. Completed |
Evidence:
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Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints. Completed |
Evidence:
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Marketing objectives are established based on new and retained business consistent with product and operational business plans. Completed |
Evidence:
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Organise implementation
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Criteria are established to measure impact and success of promotional activities. Completed |
Evidence:
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Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion. Completed |
Evidence:
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Required distribution channels are defined and established. Completed |
Evidence:
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Product documentation is distributed on time in the specified quantities. Completed |
Evidence:
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